How AI Can Reduce Toxicity in Real Time
Online toxicity is one of the fastest-growing challenges in digital play—impacting the mental well-being, confidence, and inclusion of millions of young gamers. Traditional moderation tools react after harm occurs. But what if we could intervene before negativity escalates? In this video, we share how Felixa team developed an evidence-based AI model that analyzes communication patterns in real time and guides players toward more positive, prosocial behaviour. Built on psychology, linguistics, and ethical AI design, this approach aims to shift the gaming ecosystem from reactive content removal to proactive behaviour change.